A Decade of Design.
Abby R. Chronister
Web, Print & Brand Design
Who Am I
A successful design is based on the client. Not the trends. Not my personal style. Not other designers’ opinions. If a piece meets a client’s vision and needs, that’s a project well done.
At the start of my career, I had my sights set on marketing. But the more I thought about it, the more I realized I didn’t just want to plan the strategy, I wanted to solve the actual problems marketers kept running into. So I pivoted, and earned a BFA in Graphic Design instead.
Ten years later, I’ve worked across pretty much every corner of design you can think of. Websites, branding, print, you name it. I’ve picked up a lot along the way, but the one thing that’s never changed is this: I care more about what works for you than what looks impressive on my end. Want the actual play-by-play? My digital resume has all the details.
What I DO
I build websites that don’t just look good, they work hard. Fast, functional, and genuinely easy for your visitors to actually use.
From business cards to full campaigns, I bring the same care to print as I do anything digital. Design that holds up in someone’s hand, not just on a screen.
Social graphics, digital ads, UI kits. If it lives on a screen outside your website, I design it to look sharp and stay on-brand.
I bring your business to life with a visual identity that’s uniquely yours. Logo, colors, fonts, all of it working together to make you unforgettable.
What I’ve Done
Naming, brand identity, and website for a rural land management company, built from the ground up.
A from-scratch website for a personal injury law firm, built to convert visitors into consultations.
A five-slide social carousel for Great Jobs KC's year-end giving campaign, pairing bold typography with a shared color system across every ask.
Full website redesign supporting Your Place's pivot from one property to a multi-property brand.
A 100+ page rat breeding guide, self-researched, written, and designed.
Full-page print ads for bake Magazine, designed to drive subscriptions across print and social.
A 125-page website redesign that drove 100%+ organic traffic growth in six months.
Where I’ve Been
July 2025 - March 2026 (Promoted)
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Multimedia Production Artist
November 2024 – June 2025
Web designer with a track record in UX, SEO, and multi-channel campaigns, including a redesign that drove 100%+ organic traffic growth. My work also spans short and long-form print, digital design, and branding when a project calls for it. I combine strong visual design with data-informed strategy to build things that perform, not just look good.
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