bake is a boutique trade magazine serving the baking and pastry industry, reaching professional bakers, bakery owners, and pastry chefs with industry news, trends, and insights. These full-page ads were designed for bake, then run across additional publications within the same publishing group, encouraging readers to subscribe and stay connected with the brand across both print and social channels.

Each spread pairs bold, on-brand illustration with a clear, single-minded call to action. One points readers to bake’s LinkedIn presence, the other to Facebook, keeping the design consistent with the magazine’s playful, colorful visual identity while giving each page its own distinct personality.